Vital SEO Tips to Boost Your SERP Results

There are numerous ways to improve your search engine rankings and increase the number of visitors to your website, but the majority of them take a significant amount of time and research.

However, any SEO company in London will tell you that a few simple SEO tools can greatly assist you with all of the time-consuming tasks while also increasing your overall SERPs.

The following four tips will help you increase your visibility on SERPs:

When it comes to SEO, original images are always preferred. This is due to two factors:

To begin, the images you use must be relevant to your content in order to be effective. If they are not, search engines will disregard your site and there will be no benefit to using original images.

Second, try to use keywords in your image names. Search engines will take these into account, and if they match popular SERP queries, you will be ranked higher.

The source tags on the images that are linked to your site must be present. The best way to do this is to use alt tags with a keyword in them so Google can easily see what’s on the image.

For example, the alt for an Instagram post featuring an image of my new dress would be: “New Dresses for Spring!” When someone searches for that term, it will appear.

Long-tail keywords are an excellent way to improve your search engine rankings. They are highly specific and relevant phrases that describe precisely what you want to achieve. Here’s an illustration:

Assume we sell the new iPhone 7 and want to increase our visibility on Google. “iPhone 7 Price” is one of our keywords. This keyword appears straightforward, but we know that it isn’t producing the desired results. Our competition for this keyword receives more traffic than we do, which makes no sense given how simple it is to target keywords like this.

We change the keyword from “iPhone 7 Price” to “Cheapest iPhone 7 Deals Online.” Our competitors are still receiving traffic for this keyword, but according to Google Trends, “Cheapest iPhone 7 Deals Online” has a higher search volume than the first.

That means this new long-tail keyword is more likely to produce results. We’re ranking higher on SERPs because our competitors aren’t getting as much traffic for this keyword as we are, and we’re able to capture 100% of it!

Quality content has always been important for SEO, but its importance has grown in recent years. It is becoming increasingly important if you want to be found in Google’s EDU SERPs. There are numerous ways to improve your content, such as providing unique information with excellent references.

This is critical because if Google cannot understand what your content is saying, it will not rank you highly! As a result, when writing blog posts or articles, try to incorporate long-tail keywords as well as your main keyword throughout the content. This shows Google that your post is relevant to the keyword you’re attempting to rank for.

Example, when writing an article about creating a social media calendar, for example, keywords such as “social media content calendar” and phrases such as “how to create a social media calendar” would be ideal.

Finally, share your articles on social media! This way, a larger audience will be aware of your mission, and those who are unfamiliar with you will be able to learn more about you. Create a Twitter account for your company and use a tool like Hootsuite to schedule social media posts ahead of time so you don’t have to spend all day tweeting.

Use the fact that social media is all about sharing to your advantage. Tweet your blog posts, and also share your own content on Facebook.

Create Backlinks
This is a quick and easy way for bloggers to boost their search engine rankings, but it does require some research. Many sites, such as Moz and Open Site Explorer, allow you to see who is linking to your competitors and how they are doing so.

If you discover that a competitor has a link from another website, investigate the site and see if you can persuade them to link back to you as well. If you can’t, find a lot of websites from which your competitor isn’t getting links and contact them. This is a great way to build backlinks without putting in a lot of effort.

Improve Your Internal Links
A well-optimized website is a powerful way to improve your SERPs. You must ensure that your site is fully optimized for the major keywords you want to rank for, as well as secondary keywords. Each page of your site should target at least two keywords, and the anchor text for your internal links should be relevant.

Screaming Frog is an excellent tool for determining whether or not your website is properly optimized. This will tell you how many pages on your site link to any given URL, which links are the most effective at driving traffic to them, and how many of your internal links have been clicked on.

This tool can also be used to determine whether any of your URLs are broken. Or if any of your site’s non-optimized pages require attention.

Google’s rankings will improve if you follow the four steps outlined above. But keep in mind that it is a lengthy and complex process, and working with a consistent strategy that is adaptable to Google’s changing algorithms is your best bet for seeing tangible results, increased visibility, and improved conversions!