1. Champion social responsibility.

More than ever, people base their choice to do business with a firm on factors like trust. This trust consumers have in businesses is often influenced by brands that champion social responsibility and take a stand on important issues, whether it be fair treatment of their employees or safe environmental practices. 45% of brands plan to increase their investments in social responsibility in 2022, so it’s a worthwhile marketing tip to consider.

2. Never forget Inbound Marketing

The core of inbound marketing is connecting with customers on the platforms they currently use. Employing the strategy follows the “attract, delight, engage” model, helping you create content tailored to your different audience segments at their respective place in the buyer’s journey. 80% of marketers plan to keep the same or increase their inbound marketing budget, and 11% of marketers say it will be their biggest investment in the next year.

3. Create more short-form videos.

The second-most successful media type is short-form video, in which 31% of marketers presently invest. By 2022, 89 percent of worldwide marketers expect to either maintain or increase their short-form video spending. Additionally, marketers claim that it is a cost-effective investment for lead creation (86 percent ).

Shorter types of content get directly to the point and enable audiences to ingest and then move on, aligning with the trend change with audiences’ attention spans that are much more fast-paced. TikTok is therefore famous because it makes extensive use of short-form video.

4. Let customers hear from you.

Consumers will hear audio from businesses more than ever in 2022, whether it is a podcast featuring the company founders or various Twitter Spaces talks about business-related themes. According to research from HubSpot, 80% of marketers anticipate spending the same amount or more on podcasts and audio content in 2022.

Tips from Current Marketing Influencers

5. Create delightful products and practice smart marketing.

Apple’s marketing would not only contribute to the establishment of one of the most prosperous corporations in history, but it would also alter the conventional marketing approach as we currently know it. The company’s overall cool and minimalist marketing approach, which emphasizes the svelte design of its products through its Super Bowl commercial, series of “Think Different” advertising, “Get a Mac” campaign, and unmissable product unveilings, assisted in saving a bankrupt Apple.

Steve Jobs had a flair for marketing; he recognized and exploited the notion that successful goods and astute marketing strategies go hand in hand. To sell his products, he produced jaw-dropping experiences and tapped into the emotions of his audience.

Make amazing products, create an emotive brand experience through events and campaigns, and continuously inventing for your customers are just a few lessons we can learn from Steve Jobs’ marketing genius.

6. Tap into your personal networks.

Utilizing a company’s independent agents’ personal networks is a key component of network marketing. Since the network marketing incentive structure is dependent on how rapidly and widely they can establish and distribute to a network of clients, these agents promote the goods or services.

For instance, network marketing was the foundation upon which Mary Kay Ash built her multinational cosmetics company in 1963. She wasn’t the first to do this, but she was the most effective; she discovered how to weave network marketing into the very fabric of a middle-class way of life. Mary Kay created an empire of cosmetics by hiring stay-at-home mothers who wanted to make money but weren’t interested in the typical 9 to 5 work.

7. Turn your personal brand into a spectacle.

Michelle Obama, the former First Lady, has become a cultural icon in the last decade for her brilliant yet approachable public presence on the global stage. She has recently risen to even greater heights as a result of the publication of her new book, Becoming. The book was bound to be a success, but what made it a dazzling, best-selling, resounding triumph was Michelle Obama’s marketing prowess.

For the release of Becoming, a 12-city book tour was organized; however, the reaction and production of each book tour event resembled a rock concert more than a book reading. Tickets sold for up to $3,000, and the sports stadiums where the events were held were frequently sold out. Michelle Obama’s book tour event was transformed into a spectacle, complete with lively music, a compelling video introduction, and even celebrity interviewers.

Michelle Obama has figured out what draws people in: she’s funny on late-night TV, charming daytime viewers on Ellen, and organizing unforgettable events. Michelle Obama, the marketing genius, has turned her best-selling book into a moment in a time when audiences prefer TV to books.

8. Make your product sell itself.

Peter Drucker was well-known for his 60-year career in management consulting. Drucker was the founding father of management theory and a trusted advisor to some of the world’s most prominent CEOs, including Alfred Sloan and Andy Grove.

While he wrote many management books, one of his customer quotes is particularly poignant: “The goal of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” If you truly understand your target market and have developed a product with an excellent product-market fit, it will sell itself.

9. Consumers are smarter than you think.

David Ogilvy is famously quoted as saying: “The consumer isn’t a moron; she is your wife.”

Ogilvy’s advertising empire was built on a thorough understanding of his target audiences. Although his remark is dated, the core principle remains true: your customers are smarter than you think. It will only benefit you to conduct extensive market research under the assumption that your customers are also conducting research.

The rest of Ogilvy’s advice is based on this central idea: speak the language of your target consumers to be more persuasive, keep your advertising informative but clear, and, most importantly, respect your audience’s time and intelligence.

10. Focus on results.

Ann Lewnes, Adobe’s Executive Vice President and Chief Marketing Officer, is passionate about creativity and media. Throughout her tenure, she has concentrated on digital marketing solutions and restoring creativity to the technological space and her marketing campaigns. She is currently pioneering a new marketing category, shifting from digital marketing to customer experience management.

She values collaboration and communication, two cross-industry skills that help people advocate for themselves.

Lewnes attributes her success at Adobe to a focus on data-driven results. The primary challenge in improving martech, or marketing technology enablement, she says, is putting the right people and processes in place. She states, “Nobody’s problems will be solved by the tools themselves. I believe that unless you change your perspective on your talent, technology will not work for you.” Finally, it is critical that you leverage both your talent and your technology to drive results, rather than assuming that technology will do all of the heavy lifting for you.


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